Posts Tagged ‘estimation

17
Mar
10

Crazy Release Plan for Momoclo’s Debut

And their awesomeness continues…

Momoclo will release their first major single on 5th may this year. And if their going major then they must be under a label. So, last week i’m pretty curious about what label they’re under. And i found they profile page in Universal Music Japan. Wow! As far as i know, Universal Music Japan is the 2nd largest recording company after Sony Music Entertainment Japan (cmiiw) and still far larger than known Avex.

According to their page in Universal Music Japan, they first debut single will release in 7 different types, 6 limited edition which is each of them will have single face cover from each momoclo’s member and one regular edition. All of them are including regular version will be sell at 1000¥ flat. This can be a real genius market strategy or just a crazy one, because at least a single fan minimum will buy two different type, regular + 1 limited ed from his/her favorite member and that will count as two sales. Imagine if at least they have 1000 ‘crazy enough’ fans that will buy all that 7 types. 7000 copies! this  amount are large enough to penetrate top 20 oricon weekly chart and that doesn’t include the other ‘regular’ fans who buy two different types and newbies who only buy regular one.

Will they penetrate top 10 oricon weekly? we will see on May 2010 and that will be a war against other all-girls junior idol group newcomer that will make their debut around 2010 2nd quarter.




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